Digital Marketing Channels and Strategies

Overview of Marketing & Digital Marketing Channels | Understanding Target Audiences | Digital Marketing Funnels | Introduction to PPC Advertising | Digital Marketing Analytics Tools

Boost Sales with Funnel Secrets

Sales Funnel Stages and Structure | Understanding Customer Journey | Lead Generation Techniques | Nurturing Leads through Email Marketing | Conversion Optimization Strategies

Facebook Business Page

Creating a Facebook Business Page step by step | Page roles and settings | Optimizing page details for branding and SEO | Using Page Insights to track engagement and growth

Facebook Business Manager

What is Facebook Business Manager | Create a Facebook Business Manager | Setting up the Business Manager | Domain Verification

Campaign Goals, Billing Setup, and Policy Guidelines

Understanding Facebook’s Ad Policies | Understanding Facebook Sales Funnel & Campaign Objectives | People, Pages, Ad Manager, Payment Method etc

Facebook Advertising

What is Facebook Ads? | Understanding Facebook Ads Ecosystem | The Role of Media Buying in Digital Marketing | Understanding Campaign, Ad Sets & Ads

Structuring a Facebook Ads Campaign for Success

Bidding Strategies CBO vs. ABO | Understanding Ad Auction System | Manual vs. Automatic Bidding | Ads budget Planning and Strategy | Scaling Methods: Horizontal vs. Vertical Scaling

Key Metrics and Reporting in Facebook Ads

Understanding essential metrics CTR, CPM, CPC, ROAS, Conversion Rate | Using Facebook Ads Manager for performance analysis | Creating custom reports and breakdowns for deeper insights | Interpreting data to improve campaign decisions and ROI

Awareness Campaign & Audience Targeting

When to use Awareness as a campaign objective | Choosing Reach vs Brand Awareness | Audience targeting (Behaviors, Interests, Demographics) | Ads Placement

Driving Quality Traffic with Facebook Ads

Setting up Traffic campaigns for website clicks | Landing page optimization for better results | Audience targeting for high-quality visitors | Measuring CPC, CTR, and link clicks

Engagement Campaign for Maximum Interaction

When and why to use Engagement as a campaign | Setting up campaigns for messages, video views, and post engagement | Best practices for increasing page likes and event responses | Measuring engagement success and optimizing for conversions or calls

Lead Generation and App Promotion with Facebook Ads

Businesses that need leads | Setting up Lead Generation | Creating high-converting lead forms | Setting up app install campaigns

Facebook Retargeting with Custom and Lookalike Audiences

What are custom and lookalike audiences | Custom audiences from our source and Meta source | Creating custom and lookalike audiences | Using custom audience in the ads

Facebook Pixel & Retargeting

What is Facebook pixel | How to create Facebook pixel | Setup Facebook Pixel on your website | Setup Different Pixel event

Facebook Commerce and Sales Campaigns

Setting up Facebook Commerce Manager | Creating and managing product catalogs | Setting up conversion and sales campaigns | Retargeting with catalog and dynamic ads | Tracking purchases and improving ROAS

Advanced Retargeting & Conversion Optimization

Multi-Touch Retargeting Strategies | Dynamic Ads for E-commerce | Conversion Rate Optimization Fundamentals | Landing Page Best Practices | Split Testing for Better Conversions

AI-Powered Facebook Ads: Tools and Techniques

How Facebook Uses AI for Ad Targeting | AI-Driven Audience Segmentation | AI Copywriting Tools | AI-Powered Design Tools | AI-Based Analytics and Optimization Tools

Automating Facebook Ad Campaigns with AI

Dynamic Creative Optimization (DCO) with AI | AI Chatbots & Messenger Ads for Engagement | Setting Up Automated Rules & Alerts | AI-Driven Bidding & Budget Allocation | Best Practices for AI Automation in Campaigns

AI in Facebook Ads – The Present & The Future

How Facebook Uses AI in Ad Targeting | AI-Driven Audience Segmentation | Predictive Analytics for Campaign Performance | Case Study: How AI Improves Ad ROI

AI Tools for Media Buyers & Freelancers

Meta Advantage+ Campaigns & Automated Ad Placements | AI Copywriting Tools for Facebook Ads (ChatGPT, Jasper, Copy.ai) | AI-Powered Design Tools (Canva AI, Adobe Sensei) | AI-Based Analytics & Optimization Tools (Adzooma, Madgicx)

Automating Facebook Ad Campaigns with AI

Dynamic Creative Optimization (DCO) with AI | AI Chatbots & Messenger Ads for Lead Generation | Setting Up Automated Rules & Performance Alerts | AI-Driven Bidding & Budget Allocation

Understanding Google Ads Ecosystem

How Google Ads Work | Types of Google Ads (Search, Display, Video, Shopping, App) | The Role of Media Buying in Google Ads | Difference Between SEO & Google Ads

Setting Up Your Google Ads Account

Creating & Verifying a Google Ads Account | Understanding Google Ads Dashboard & Key Features | Google Ads Policies & Compliance | Linking Google Analytics & Google Tag Manager

Freelancing with Google Ads

How to Get Started as a Google Ads Freelancer | Best Freelancing Platforms for Google Ads Services | Writing an Attractive Profile & Portfolio

Mastering Google Ads Keyword Research

Understanding Keyword Match Types (Broad, Phrase, Exact) | Using Google Keyword Planner for Research | Negative Keywords & Their Importance | Competitor Keyword Research

Writing High-Converting Google Ads Copy

Best Practices for Writing Ad Headlines & Descriptions | Using Emotional Triggers in Ads | Google Ad Extensions & Their Importance | A/B Testing Ad Copies

Crafting Freelancing Proposals for Google Ads Clients

Writing a Winning Google Ads Proposal | Client Communication & Handling Objections | Case Study: A Successful Google Ads Proposal

Structuring a Google Ads Campaign

Campaign Objectives & Goal-Based Advertising | Setting Up Ad Groups & Ad Sets Properly | Quality Score & Its Impact on Ad Performance

Budgeting & Bidding Strategies

Understanding CPC (Cost Per Click), CPM (Cost Per 1,000 Impressions), CPA (Cost Per Acquisition) | Manual vs. Automated Bidding Strategies | Smart Bidding & Performance Max Campaigns

Managing Client Budgets & Scaling Google Ads

Allocating Budget Based on Client Goals | Scaling Ads Efficiently Without Losing ROAS | Case Study: Scaling a Small Business with Google Ads

Measuring & Optimizing Ad Performance

Understanding Google Ads Metrics (CTR, CPC, Conversion Rate, ROAS) | Using Google Analytics & Google Tag Manager for Better Tracking | Identifying & Fixing Low-Performing Ads

Advanced Retargeting & Funnel Strategies

Creating Custom Audiences & Lookalike Audiences | Remarketing Strategies for E-commerce & Lead Generation | Dynamic Search Ads & Responsive Ads

Reporting & Client Communication

How to Create Effective Google Ads Reports | Setting Realistic KPIs & Managing Client Expectations | Case Study: Improving a Client’s Google Ads Performance

AI in Google Ads – The Future of Media Buying

How Google Uses AI in Ads (Smart Bidding, Automated Placements) | AI-Powered Audience Targeting | Predictive Analytics & Performance Forecasting

AI Tools for Google Ads & Automation

Google Performance Max & Automated Ad Placements | AI Copywriting Tools (ChatGPT, Jasper, Copy.ai) | AI-Based Design Tools for Google Ads (Canva AI, Adobe Sensei) | AI Analytics & Optimization Tools (Adzooma, Opteo, Madgicx)

Scaling a Freelancing Business with Google Ads

Building a Long-Term Career in Google Ads Freelancing | Setting Up an Ads Agency & Hiring a Team | Client Retention & Upselling Strategies

Introduction to GA4 & Event-Based Tracking

What is Google Analytics 4 & How It Differs from Universal Analytics | Setting Up GA4 for Websites & Apps | Understanding Events, Conversions & Enhanced Measurement

GA4 Reports & Data Analysis

Navigating the GA4 Dashboard | Key Metrics & Reports (User Behavior, Acquisition, Engagement) | Custom Reports & Funnel Analysis

Using GA4 for Performance Marketing

Analyzing Facebook & Google Ads Performance with GA4 | Setting Up Custom Audiences for Remarketing | Case Study: Improving Ad ROI with GA4 Insights

Introduction to Google Tag Manager

What is GTM & Why Use It? | Setting Up GTM for a Website | Understanding Tags, Triggers & Variables

Advanced Tracking with GTM

Implementing Facebook Pixel & Google Ads Conversion Tags | Setting Up Enhanced E-commerce Tracking | Debugging & Testing Tags with GTM Preview Mode

Client Work & Case Study on GTM

Best Practices for Client Projects | Troubleshooting Common GTM Issues | Case Study: Increasing Conversions with Server-Side Tracking

What is Server-Side Tracking & Why is it Important?

Difference Between Client-Side & Server-Side Tracking | How Privacy Regulations (GDPR, iOS 14.5) Affect Tracking | Setting Up Facebook Conversion API (CAPI)

Implementing Server-Side Tracking for Google Ads & Facebook Ads

Setting Up Google Tag Manager for Server-Side Tracking | Sending Events to Facebook & Google Ads Server-to-Server | Debugging & Validating Server-Side Events

Future of Tracking & Data-Driven Marketing

Preparing for a Cookieless Future | Using First-Party Data for Audience Targeting | Case Study: How Brands Are Leveraging Server-Side Tracking

Introduction to SEO & Search Algorithms

How Search Engines Work (Google Algorithm Basics) | Difference Between On-Page, Off-Page & Technical SEO | Keyword Research Basics

On-Page SEO Strategies

Title Tags, Meta Descriptions & Header Optimization | Internal Linking & Content Structuring | SEO Best Practices for Blog Posts

SEO Content Writing & Optimization

How to Write SEO-Optimized Blog Content | Using AI Tools for SEO Writing (SurferSEO, Jasper) | Case Study: Ranking #1 for a Competitive Keyword

Understanding Off-Page SEO & Link Building

What is Off-Page SEO & Why It Matters? | Link Building Strategies (Guest Posting, Outreach, Backlinks) | Social Signals & Brand Mentions

Local SEO & Google My Business Optimization

Setting Up & Optimizing Google My Business | Citation Building & Local Backlinks | Local SEO Case Study

Competitor Analysis & Advanced SEO Strategies

How to Spy on Competitor SEO Strategies | Using Ahrefs, SEMrush & Moz for Competitive Research | Case Study: How a Small Business Beat Big Brands in SEO

Introduction to Technical SEO

Website Speed Optimization & Core Web Vitals | Mobile-First Indexing & AMP | Fixing Common SEO Errors (Broken Links, Duplicate Content)

AI-Powered SEO & Automation Tools

Using AI for Keyword Research & Content Optimization | SEO Automation Tools (SurferSEO, Frase, Rank Math AI) | Case Study: Scaling SEO with AI

Measuring SEO Success & Freelancing in SEO

SEO Reporting & Analytics | How to Offer SEO Services on Freelancing Platforms | Case Study: Earning $5,000+/Month as an SEO Freelancer

Introduction to TikTok Ads & Its Potential

How TikTok Ads Work | Differences Between Facebook & TikTok Ads | Setting Up a TikTok Business Account

TikTok Ad Formats & Creative Best Practices

Different Types of TikTok Ads (In-Feed, Branded Content, Spark Ads) | Creating Viral & High-Performing TikTok Ads | Case Study: How a Brand Went Viral with TikTok Ads

Budgeting & Targeting for TikTok Ads

Understanding TikTok's Ad Targeting Options | Setting Up a Campaign with Proper Budgeting | Optimizing for High Engagement & Conversions

Advanced TikTok Ad Strategies

Retargeting & Lookalike Audiences on TikTok | Using Influencers & UGC for TikTok Ads | Scaling Winning TikTok Ads

AI & Automation in TikTok Ads

TikTok’s Smart Bidding & Automated Rules | AI Tools for TikTok Ad Optimization | Case Study: Using AI to Improve TikTok Ad ROAS

Freelancing in TikTok Ads

How to Offer TikTok Ad Services as a Freelancer | Finding High-Paying Clients for TikTok Ads | Case Study: A TikTok Ad Freelancer’s Success Story

Importance of Email Marketing in Digital Strategy

Building an Email List & Lead Magnet Strategies

Writing High-Converting Email Campaigns

Email Automation & AI Tools

Analyzing Email Campaign Performance

Selling Email Marketing Services as a Freelancer

Upwork & Fiverr Mastery

How to sell digital marketing services through Upwork & Fiverr? | Upwork Profile Optimization (SEO-Optimized Title, Description, Portfolio) | Fiverr Gig Optimization (Keyword Research, Title, Description & Pricing) | Case Study: How a Freelancer earns $2,000+ per month

Hands-on Task:
✅ Create a professional profile on Upwork & Fiverr
✅ Set up a Fiverr gig and optimize it for SEO

High-Demand Digital Marketing Services on Freelance Platforms

What digital marketing services are in high demand? | Facebook & Google Ads Management | TikTok & Instagram Ads | SEO Audit & Optimization | Email Marketing Automation | Web Analytics & Tracking Setup | How to set pricing for your services?

Hands-on Task:
✅ Create a strategy for your selected service
✅ Analyze competitor service pricing

Getting Your First Freelance Clients

How to land your first client on Upwork & Fiverr? | Effective Proposal Writing (Templates & Examples) | Client Communication & Negotiation Strategies | Case Study: How a freelancer got 5 clients in 30 days

Finding High-Paying Clients Without Marketplaces

Freelance Marketplaces vs High-Ticket Clients | Finding clients on LinkedIn, Facebook & Twitter | Case Study: How a freelancer earns $5,000+ per month via LinkedIn outreach

Hands-on Task:
✅ Optimize your LinkedIn profile
✅ List 10 potential clients for cold outreach

Cold Email & DM Outreach Strategy

Cold Email & LinkedIn Outreach Templates | Psychology of Convincing High-Ticket Clients | Best Cold Email & DM Scripts that Convert | Case Study: How a freelancer earns $3,000+ per month via Cold Email

Hands-on Task:
✅ Write 3 custom cold emails and send them
✅ Create a follow-up plan for cold outreach

Closing High-Ticket Deals & Getting Recurring Clients

How to handle client objections | Value-Based Pricing for High-Ticket Clients | Retainer Clients (Monthly Contracts) Strategy | Case Study: How a freelancer secured $10,000 retainer clients in 3 months

Building a Personal Brand & Authority

Personal Branding vs Freelancing | How to build Social Proof & Testimonials | How to create a long-term brand using Twitter, LinkedIn & YouTube | Case Study: How a freelancer earns $5,000+ per month through YouTube

Hands-on Task:
✅ Write a thought-leadership post on LinkedIn or Twitter
✅ Collect at least 5 testimonials from clients

Automating & Outsourcing Work

How to transition from freelancing to an agency model? | Outsourcing work: Getting clients on Upwork & Fiverr and having others do the work | Case Study: How a freelancer earns $20,000+ per month by outsourcing work

Hands-on Task:
✅ Find 3 tasks to outsource
✅ Find a subcontractor on Fiverr/Upwork to handle tasks

Sustainable Growth & Passive Income from Digital Marketing

Creating Passive Income: Digital Products, Courses & Consulting | Monetizing Your Skills with Affiliate Marketing | Case Study: How a freelancer monetizes their knowledge and earns $10,000+ per month

Introduction to Content Marketing

What is Content Marketing? | Importance of Content Marketing in Digital Strategy | Types of Content: Blogs, Videos, Social Media, Emails | Understanding Target Audience & Buyer Personas | Building an Effective Content Marketing Strategy

Content Creation & Promotion

Content Research & Keyword Strategy | Writing High-Quality, Engaging, and SEO-Optimized Content | Content Distribution Channels & Promotion Strategies | Measuring Content Performance & Analytics

Getting Started with YouTube Marketing

Why YouTube for Marketing? | Setting Up and Optimizing a Professional YouTube Channel | YouTube SEO: Keywords, Titles, Descriptions, Tags | Creating High-Quality Video Content for Audience Engagement | Understanding the YouTube Algorithm and Ranking Factors

Growth, Monetization & Analytics

Increasing Engagement Through Thumbnails, CTAs, and Comments | Monetization Methods: Ad Revenue, Sponsorships, Memberships | YouTube Ads and Promotion Strategies | YouTube Analytics & Performance Tracking

LinkedIn for Branding & Networking

Importance of LinkedIn for Personal Branding & Business Growth | Setting Up and Optimizing a LinkedIn Profile for Maximum Visibility | Building a Strong Professional Network on LinkedIn | Writing Engaging LinkedIn Posts, Articles, and Newsletters

LinkedIn Ads & Lead Generation

LinkedIn Groups & Community Engagement Strategies | Lead Generation and Outreach on LinkedIn | Introduction to LinkedIn Ads: Campaign Types & Targeting | LinkedIn Analytics & Performance Optimization

Introduction to Pinterest Marketing

What is Pinterest & Why Use It for Marketing? | Setting Up and Optimizing a Pinterest Business Account | Understanding Pinterest SEO and Keyword Strategies | Creating Visually Appealing and High-Converting Pins

Pinterest for Traffic & Conversions

Driving Website Traffic Using Pinterest Strategies | Affiliate Marketing on Pinterest | Using Pinterest Ads for Growth and Conversions | Pinterest Analytics: Tracking and Improving Performance